IKAT Indonesia is a concept that aims to bring the nation’s cultural heritage to the surface through modern fashion. Simplicity and minimalism is the style applied in the first collection launched. With the dream of penetrating the international market in the long term and introducing national culture to the nation, IKAT Indonesia is committed and responsible as part of this wonderful archipelago that comprises a variety of cultures, ethnicities and traditional crafts.
IKAT Indonesia is a concept and a mentality. It represents the tenun ikat cloth used as main materials and has a much deeper meaning. Ikat, which is atar (= “ikat”) is the commitment to bring the cultural richness of beloved Indonesia. This idealism is being translated into this fashion line, which is in line and relevant with the market. This is done as a way to make ikatfabric tenun more widely accepted by the world.
The journey through tenun ikat becomes a chain of richness of this nation’s cultural heritage that can never be finished to share through a book. The long creation process holds a million stories about the beauty and romance of this nation. The love story about this nation will spread, from Sabang to Merauke.