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IKAT Indonesia is a concept that aims to bring the nation’s cultural heritage to the surface through modern fashion. Simplicity and minimalism is the style applied in the first collection launched. With the dream of penetrating the international market in the long term and introducing the national culture to the nation, IKAT Indonesia is committed and responsible as part of this wonderful archipelago that comprises a variety of cultures, ethnic groups and traditional crafts.
IKAT Indonesia is a concept and a mindset. It represents the tenun ikat fabric used as main materials and has a much deeper meaning. Ikat, which is binding (= “ikat”) is the commitment to bring the cultural wealth of beloved Indonesia. This idealism is being translated into this fashion line, which is online and relevant to the market. This is done as a way to make ikatfabric tenun more widely accepted by the world.
The journey through tenun ikat becomes a chain of wealth of the cultural heritage of this nation that can never be finished to share through a book. The long process of creation maintains a million stories about the beauty and romance of this nation. The love story about this nation will span from Sabang to Merauke.